June 10, 2016

How To Learn SEO The Proper Way

If you are looking to learn how to optimize your site you need to be willing to immerse yourself in a brand new world. Learning search engine optimization is not an easy process. In fact, it can take years upon years to learn the ins and outs of the industry. That is if you are looking to become a professional. If you plan on just working on your own site, you do not have to get as in depth. However, you will have some learning ahead of you. This article is going to show you the top ways to learn how to SEO.

It would seem obvious if you are wanting to learn what the search engines are looking for you would go to the best of the best. Google has created countless webpages on what they look for on a properly optimized site. If you are looking around Google, there are two areas you will want to check out.

The first is Google webmaster tools, here you will find a host of information about your site and what you need to do to it. If you follow the advice on these pages you will get a head start on optimizing your site for Google.

The second stop you will want to take is Matt Cutts blog. Matt works for Google and knows everything that you need to do to create an optimized site.If you follow his advice you will be getting the information straight from the horse’s mouth (so to speak).

Join In Forums

There many online forums that hold open discussions about learning the proper way to learn search engine optimization. One of the biggest ones on the internet is known as the Warrior Forum. This one forum has millions of members from across the world all sharing their knowledge and techniques about learning and implementing SEO.

While Warrior Forum is not the only forum online it is one of the biggest and most well established. If you are looking for other options, simply go to your favorite search engine and type in internet marketing forums. This will bring you a host of other options you can check out.

While reading previous posts from members the real knowledge comes from starting relationships with other members. Form a group of like-minded individuals and share your thoughts and opinions about SEO. This way you can learn as a group and it will not feel like such a lonely endeavor.

Ebooks And SEO Courses

Perhaps one of the easiest ways to learn about SEO is through the use of an SEO course. These can be found online in a multiple range of ways.

We have already discussed Warrior Forum, they have a large classified section that offers countless courses on learning how to optimize your site. These are generally very affordable and can be purchased for the price of a meal at McDonalds! They are known as WSO’s and some are better than others. While browsing through the courses, be sure to read the reviews and see what people think of the seller’s material. If the course is getting good reviews, it wouldn’t hurt to look over the course. Most of the course’s on the forum come with a 30 to 60-day money back guarantee.

Another popular area to find paid SEO information is through Udemy. Udemy offers classes on just about any topic you could think of. Here you will find a good selection of courses designed for the beginner to expert level of search engine optimization. While the courses are filled with immense value, they can be more expensive than the Warrior Forum. However, they are typically structured like a normal college class, offering a syllabus, homework, and handouts. many people enjoy the structure as they are literally step by step.

Lasty, you could try out gotchseoacademy.com. This course will inform you on best practices and what actually works in the SERPs. It’s a massive advantage on other beginners.

Grab A Book

Living in the digital age, we tend to forget that so much information can be placed in a book! There are countless books at your local library or bookstore that will walk you through the process of learning how to optimize a website.

You can also check out Amazon for a full list of Kindle books that are affordable and will help yu learn the essentials of SEO. These Kindle books offer bite-size chunks of information, more than enough for the beginner to wrap their hands around and dig into their own site.

Other SEO Websites

There are countless websites devoted to the process of learning SEO. Some of the best include Moz.com, seobook.com, and sourcewave.com. All of these sites offer cutting edge advice on the current state of SEO affairs as well as tried and trusted techniques to rank your site higher.

The plus to learning SEO this way is there is no charge to learn. However, there is no schedule or step by step process. You have to be willing to connect the dots and do the work yourself.

Testing What You Learn

One of the most important issues you have to take on when dealing with learning how to SEO a site is to put the steps into action. In fact, one of the most common things you will see on internet marketing forums is the fact that too many people are not taking action.

There is so much information online and in books, it will not help you if you do not put it into action. The only way to get good at SEO is to implement it into your own site. However, it is a good idea not to try things on a good “money” site. Take your time and try it on a test site and see what happens.

During this time take the time to monitor your rankings and make sure you know what is working and what is not. If you follow a step by step process you will be able to take what works and implement it on your real site.

Take the ways we have shown you to learn SEO and use it to your advantage. It will help you rank your site higher in the search engines.

October 19, 2015

More Signs That The Role Of Marketing Is Changing

New colleagues shaking hands

It’s generally true that marketers focus on customers rather than employees. Employees…? Aren’t they the problem of HR, or internal comms? Well that’s the way many organisations have sliced up the pie in the past. But the lines traditionally drawn between marketing, PR, internal communications and HR are becoming increasingly blurred.

Employees are at the front end of delivering on a brand promise. They embody the brand as much as any external ad campaign. And yet I can’t tell you how often I have worked with (and for) companies whose staff feel the external messages, the public-facing brand, is not something they are personally involved with or touched by. I contrast that to my experience at Nike. The pride and commitment there was almost tangible: from the warehouse workers to the admin staff to the sales people out on the road, the job was like a love affair.  Nike is a rare example, because usually it is a small company like Web Design St. Louis company or a shoe store in Wyoming.


When people hold up Nike as an example of a company that does great marketing, they don’t see where the greatness really lies – how it engages employees’ hearts and minds. It’s achieved almost invisibly through an embedded internal marketing process that every employee is a part of. I’m not saying this is ideal or even workable in all organisations (‘brainwashing’ is how some people have described it back to me!), but it remains killingly effective.

Now, I’m not saying that internal comms teams don’t do a good job, but their effectiveness can be hampered by the organisational structure and lack of resource. Marketers tend to work with bigger budgets and they get to do the newsworthy, ‘glamorous’ stuff that wins awards and gets talked about on the conference circuit. Isn’t it time that priorities were re-assessed?

Richard Branson famously puts employees first, customers second and shareholders third. “Employees are number one. The way you treat your employees is the way they will treat your customers… Employee satisfaction and customer service are two sides of the same coin.”

At Virgin Media, internal comms is the responsibility of the marketing and communications team, as Jeff Dodds, director of brand and marketing communications, explained in Marketing recently (25 July). This has meant marketers have taken an active role in engaging employees, and internal communications isn’t shut out of externally marketing initiatives.


In another article in the same magazine (1 August) is a discussion of how PR specialists are being promoted into top marketing roles, ostensibly because they are better equipped to understand the changing customer landscape, where social media makes everyone a potential journalist. Honda UK’s head of marketing Martin Moll says this means PR skills are more relevant than ever, since ‘the role of marketing has traditionally been to talk to passive consumers.’ How true, and how damning!